53% of digital readers said that they acquire ebooks through Amazon's various Kindle services
The most popular app on the tablet is Amazon Kindle (20%), followed by Apple iBooks (16%), Google Books (14%), web browsers (13%), Kobo (13%), OverDrive (9%), Adobe Digital Editions (6%), Barnes & Noble (3%)
According to the leisure time surveying of Canadian readers in general, 67% of books were read in print, 24% were read digitally, and 9% were audiobooks
44% of digital readers prefer to read cookbooks in print vs. 17% in digital format
Romance, Historical Fiction, and Mystery & Detective titles are popular in ebook format, while Graphic Novels & Comics and general Fiction sell better in print
Tablets are used by 62% of digital readers, making them most-used device for reading ebooks, and they are particularly popular with those aged 35-54.